4/18/2023 0 Comments Facebook monthly active usersQuarterly change in Facebook’s global monthly active users: -0.07% (Apr 2022 to Jul 2022) (a)Ĭhange in the number of Facebook monthly active users around the world in the past 12 months: +39 million (Jul 2021 to Jul 2022) (a)Īnnual change in Facebook’s global monthly active users: +1.3% (Jul 2021 to Jul 2022) (a)Ĭhange in the number of Facebook daily active users around the world in the past 3 months: +8 million (Apr 2022 to Jul 2022) (a) How fast is Facebook growing in 2022? Change in Facebook’s monthly active usersĬhange in the number of Facebook monthly active users around the world in the past 3 months: -2 million (Apr 2022 to Jul 2022) (a) *Note: There may be various reasons why Facebook’s advertising audience number is smaller than the platform’s total active user base, including the impact of US sanctions, and individual user behaviours. Moreover, if we also remove the people in this age group who live in China – where Facebook is still blocked – the platform’s eligible adoption rate increases to 58.6%. However, Facebook restricts use of its platform to people aged 13 and above, so if we focus only on the people who are old enough to use Facebook, the data suggest that 47.1% of all those people on Earth who are old enough to use Facebook already do so. To put that in perspective, Facebook’s active user base is now larger than the total populations of China and India combined. Size of Facebook’s global advertising audience: 2.168 billion * (July 2022) (d)įacebook’s global advertising audience as a percentage of the platform’s total active user base: 73.9% * (July 2022) (e)įacebook’s monthly active users equate to 36.8% of all the people on Earth today. Share of Facebook’s monthly active users who log in each day: 67% (July 2022) (a) Number of people who use Facebook each day (DAU): 1.968 billion (July 2022) (a) Number of Facebook users in the world (monthly active users): 2.934 billion (July 2022) (a) However, since their business models tie to their revenue-generation efforts, understanding the trends in monthly active users is worth the time and effort.How many Facebook users are there in 2022?įacebook is one of the world’s top social networks, but just how many people use Facebook today? Variations in user metrics can make it difficult to compare social-media companies to one another. I hope I've helped show that understanding social-media businesses is an inexact science. What's more, even as it has improved its ARPU in recent quarters, Twitter's relatively singular focus on microblogging hasn't expanded its advertising opportunities much. Because of the dearth of product innovation in recent years, Twitter has been unable to attract large numbers of new users. The microblogging pioneer's recent struggles are on full display in the numbers we've seen. Case in point: Facebook's recent Q3 earnings report saw its sales rise 59% year over year, while net income surged 166% over a year prior.įinally, we turn to Twitter. Turning to Facebook, the world's largest social network's mix of moderate ARPU and massive user scale has been an incredibly profitable formula, especially as the effects of operating leverage continue to fuel outsize profit growth. It's equally important, if not more so, to understand how much money each service can derive from each user. Understanding the number of users that access a social-media platform only tells one part of the story. As such, investors need to make the extra effort to understand what the user information they're looking at means, since gaining a true apples-to-apples comparison is challenge Monthly active users don't tell the whole story The point of all of this is that the ways in which social-media companies such as Facebook, Twitter, and LinkedIn define and report their user statistics is up to the companies themselves. For example, a user must log in and use Facebook at least once a month to qualify as a monthly active user in its financial reports, whereas for Twitter, an account must simply follow 30 other Twitter accounts and must also be followed by one-third of the accounts it follows to qualify as an active user. Making matters more complex still, these companies define what constitutes an "active" user differently. LinkedIn discloses its total registered users (467 million) and its MAU figure, but not much else. Twitter, on the other hand, discloses only the MAU figure in the chart and its DAU growth rate (7%), but not aggregate DAUs. For example, in addition to the MAU figure in the preceding chart, Facebook also reports daily active users (DAUs) of 1.18 billion, mobile DAUs of 1.09 billion, and mobile MAUs of 1.66 billion. Social-media user numbers: an inexact scienceįacebook, Twitter, and LinkedIn each provide a different set of audience statistics, which can make comparing one to another somewhat challenging.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |